FROM INFORMATION TO CONSCIOUSNESS: THE HISTORY OF MEDIA, HUMANITY'S SELF-UNDERSTANDING IN THE INTERPRETATION OF JOHN NERON, AND THE PHILOSOPHICAL PANORAMA OF TODAY'S MEDIA WORLD

Аннотация

This article examines journalism in both historical and theoretical dimensions through the lens of contemporary philosophy. It discusses the development of Western and US press, its historical stages, and the philosophical as well as social foundations of the concept of "norm." The study also explores the rise of the internet and social networks, the impact of artificial intelligence on the information space, ethical and normative challenges, and the role of journalism in today's media environment. The analysis is situated at the intersection of journalismtheory, philosophyof communication, and information technology. The findings suggest that the concepts of media space and information are deeply intertwined with human cognition and technological progress, which necessitates continuous philosophical reflection. Media space is interpreted as a dynamic and multi-layered phenomenon, evolving simultaneously in philosophical and technological dimensions. From a phenomenological and synergetic perspective, it mirrors the interactions between society and technology, offering insights not only into information and communication technologies but also into broader social andcultural processes. The article also draws upon the ideas ofJohn Nerone, whose research onthe history of American journalism highlights its role in shaping democratic institutions, thereby enriching the philosophicaland historical analysis ofmedia as aphenomenon. Keywords: media space, information flow, history of journalism, mass communication, internet, social networks, artificial intelligence, philosophy, norm. Introduction. We live in an era of information overload. Our minds naturally absorb information of all sizes, indifferent forms and formats, and in radically different ways, every day inour daily lives.First, itdoesn't hurtto learn a littleabout information. Information Latin from the language translation when done ( information) aware to do, to explain, to state to say, meanings means. The word “information” has many meanings, depending on its use. In the narrow sense of the word , it is data, messages, evidence, regardless of the form of presentation. Another definition of the word “information” is as follows: a set of data recorded on a material carrier and distributed in time and space . However, it would not be correct to call works of art information . The understanding of the term information from the point of view of aesthetics and cultural studies and the understanding of information in cybernetics, physics, biology, etc. are fundamentally different. http://www.internationaljournal.co.in/index.php/jasass 59 Volume15 Issue 09, September 2025 Impact factor: 2019: 4.679 2020: 5.015 2021: 5.436, 2022: 5.242, 2023: 6.995, 2024 7.75 Information is characterized by ideality and substantial non-independence, infinity, consistency, selection, and truth. It has its own characteristics such as variability and universality, as well as qualitiessuch as relevance, reliability, completeness, comprehensiveness, popularity, and value. The process from information to human consciousness, the impact of information on human consciousness and thinking, is creating significant problems for science in today's era of maximum globalization. We can see that the information content, which found its interpretation in the works and views of the famous American scientist John Nero, is reflected in the media landscape in today's world. John Nerone, professor emeritus at the Institute for Communication Studies at the University of Illinois at Urbana-Champaign, USA, writes about the history of media and journalism, and among his books, Violence Against the Press (Oxford, 1994) 1is one of the most notableworks ofprose. J. Nero is the author or co-author of four books and numerous articles, including "Violence Against the Press, The Last Rights: Reconsidering Four Theories of the Press" (University of Illinois, News5 Press, 19, Barwin, 19:19). History (Guilford Press, 2001), which won the Media Ecology Association's Suzanne Langer Award and the International Communication Association's Book of the Year Award. He also edited (with Robert W. McChesney) the History of Communication series, and his service as a faculty member has included several terms on the Faculty Senate, membership on theGeneral Education Council, a full complement ofcommittees in the College of Media, and serving as the ICR's Program Evaluation Committee Chair and Placement Specialist. His interests include unconventional topics such as the history of communication,historical research methods, and American culture. John Nerone is the only prominent scholar in the field of media and communication to hold the title of Professor Emeritus at the University of Illinois at Urbana–Champaign. His research focuses onand is interesting in theareas ofmass media, journalismhistory, and mediaforms. American thinking can be observed by reading the works of J. Nerone about the place and role of the mass media