Marketing Research An Applied Orientation Arab World Edition

Аннотация

These various translations and editions demonstrate that Marketing Research: An Applied Orientation, effectively meets the demand of educators and students for a book that explains basic and advanced concepts of marketing research and applies them to address real marketing problems in various cultural and environmental settings. In my travels around the world, both as a professor and Christian minister and Bible teacher, I have observed firsthand the need for people to be taught in a culturally relevant context with explanations, examples, and illustrations they can identify with and relate to in a meaningful way.