COMPARATIVE STUDY OF ECOTOURISM PRACTICES IN U ZBEKISTAN AND GERMANY

Аннотация

The integration of digital tools and mobile applications into tourist guiding services has transformed the way travel experiences are delivered, accessed, and personalized. This article explores how technology enhances tour guiding through real-time information, interactivecontent, GPS navigation, language support, and userengagement. The roleof mobile apps, virtual assistants, augmented reality, and self-guided tours is analyzed in relation to improving service quality, efficiency, and tourist satisfaction. The study emphasizes the need for tour guides and tourism providers to adapt to emerging technologies to remain competitive andrelevant inadigitally-driven tourism environment. Keywords: tourist guiding, mobile applications, digital tools, smart tourism, augmented reality, virtual tours, touristexperience