THE IMPACT OF TRANSLATION ACCURACY ON TOURIST SATISFACTION IN MULTILINGUAL DESTINATIONS

Аннотация

Tour guides play a vital role in facilitating cultural mediation between tourists and host communities, acting as bridges that connect diverse cultural perspectives. This article examinestheimportance of tourguides as intercultural communicators who help promotemutual understanding, respect, and positive cultural exchange within tourism contexts. The paper explores modern approaches to cultural mediation in tourism, the skills required by tour guides, and the challenges they face in effectively managing cultural differences. Recommendations for enhancing theroleoftour guides in intercultural communication are also discussed. Keywords: cultural mediation, tourism, tour guides, intercultural communication, cultural competence, cross-cultural interaction