THE ROLE OF INNOVATION MANAGEMENT IN COMPETITIVE ADVANTAGE

Аннотация

In the era of globalization and rapid technological change, innovation management has become a decisive factor in sustaining competitive advantage. Companies no longer rely solely on traditional resources such as capital, labor, or physical assets. Instead, they increasingly depend on their ability to innovate, adapt, and manage knowledge effectively. This article explores the theoretical foundations of innovation management, its practical implications, and its role in ensuring long-term competitiveness for organizations operating in diverse industries.