THE MAIN FACTORS OF SUCCESS IN COMPETITIVE STRUGGLE

Аннотация

This article examines the fact that there is no single strategy for business, each enterprise is unique, therefore the process of choosing a strategy depends on the position of the enterprise in the target market, the current dynamics of its development, production capacity, the characteristics of competitors' behavior, the specifics of the goods produced or services provided, andthelevel ofdevelopment ofthenational economy achieved. Keywords: Key Success Factors (KSF), market, economic, professionalism, SWOT analysis, important,business, production. One of the most important tools to ensure a reliable win in competition between businesses in thetarget market isto identify and manage key success factors (KSFs). Key Success Factors (KSF) — a certain composition of system elements that can give a significant economic effect to an enterprise as a result of commercial activities in the target market (industry). The composition of an KSF largely depends on the target market in which this entity operates, as well as the competitive strategy adopted by it. The economic importance of each individual KSF for an enterprise is different and will change over time. First of all, it is necessary to rationalize and automate the business processes (the main ones) on which the commercial success of the enterprise directly and fundamentally depends. The main success factors determinethecompany's competition strategy, goals and objectives ofits activities. TheKSFof common character includes: -thecompetition strategy adopted forexecution; -the characteristics of the goods, through which consumers choose a brand or a non-brand supplier; -necessary in terms of the volume of investments attracted in the production sector and factors thatensure thecompany's victory in competition in thetarget market; -professionalism and practical experience of managers and performers, which ensures a sufficiently high level of laborproductivity; -The most effective methods of market behavior that create a stable and long-term strategic competitiveadvantage. Classifications of the main factors of enterprise competitiveness are presented differently by scholars from different countries. In particular, according to the French economists A. Olive, A. Dayan and P. Urse, such factors shouldbe eight: 1.Theconcept ofgoods and services, onwhich theCompany operates; 2. The quality expressed in the conformity of the products to the high level of the market leaders' goods anddetermined through surveys and comparative tests; 245 INTERNATIONAL MULTIDISCIPLINARY JOURNAL FOR RESEARCH & DEVELOPMENT SJIF2019:5.2222020:5.5522021:5.6372022:5.4792023:6.5632024:7,805 eISSN:2394-6334 https://www.ijmrd.in/index.php/imjrd Volume12,issue08(2025) 3.Theprice ofgoods with probable increment; 4.Both own funds and borrowed funds; 5.Trade -interms ofcommercial methods andmeans ofactivity; 6.After-saleservice, to keep thecompany with regularcustomers; 7. The company's foreign trade, which allows it to positively manage optimization with the authorities, thepress, and publicopinion; 8. Pre-sales preparation that shows an enterprise's ability to not only anticipate the needs of futureconsumers, but also to convincethem of itsuniquecapabilities to meet thoseneeds. M. Porter identifies the five most typical innovations that give competitive advantage as key factors of success: -newtechnologies; -newor modified customerrequests; -theemergence ofa newmarket segment; -changes in theprice oravailability ofproduction components; -achange inregulation bythe government. The main success factors specific to each target market are product consumption characteristics, accumulated practical experience, professional knowledge, competitive opportunities, and commercial success. In other words, everything that increases the profitability (operational efficiency) of an enterprise is owned by the KSF. Table 1 of the dissertation lists the most commonkey factors ofsuccess. Table1 Themostcommon key factors ofsuccess Business Scope Nameoffactors -lowcost ofproducts; -high quality of products; -intensive useofbasic tools; -convenient location of theenterprise; -aconstant flow ofqualified personnel; Production -high labor productivity (important for industries requiring serious labor resources); -reduction of production costs (lower costs for the design and execution of products); -ability to produce products to order (possibility of receiving additional profit) 246 INTERNATIONAL MULTIDISCIPLINARY JOURNAL FOR RESEARCH & DEVELOPMENT SJIF2019:5.2222020:5.5522021:5.6372022:5.4792023:6.5632024:7,805 eISSN:2394-6334 https://www.ijmrd.in/index.php/imjrd Volume12,issue08(2025) -the quality of scientific research (the important importance is especially in thepharmaceutical, medical, space and other high-tech sectors); -innovationsin theproduction process; Technologies -systematicdevelopment of newproducts; -mastering modern technologies; -using theInternet for commercial activities. -awidenetwork ofwholesale di