INTERNATIONAL MARKETING: MANAGERIAL PERSPECTIVES

Аннотация

The purpose of International Marketing: Managerial Perspectives is to contribute to that lifelong learning process through carefully selected readings that blend theory and application in the coverage of international marketing strategy. The theoretical material creates a framework for “students” of international marketing at all stages of development (those who are practicing and those who soon will be) to interpret and better understand the applications presented here or observed elsewhere.