STRATEGIC MANAGEMENT

Аннотация

The authors of this text and portfolio have found through practice that the teaching of strategic m anagement often consists of two parts. First, exposure to the theory is important so that the students add to their knowledge base. In the past, however, there has been little tie of the theory to cases that were included in the text. The second part, case analysis, uses the cases provided to practice theory. However, just how the cases illustrate the theory of the particular text has often been unclear.