Strategic Management Competitiveness and Globalization

Аннотация

This book is intended for use primarily in strategic management and business policy courses. The materials presented in the 12 chapters have been thoroughly researched. Both the academic, scholarly literature and the business practitioner literature were utilized and integrated to design and write this book. The academic literature provided the foundation to develop an accurate, yet meaningful description of the strategic management process. The business practitioner literature yielded a rich base of current domestic and global examples that were used to show how the concepts, tools, and techniques of the strategic management process are applied.