TO‘QIMACHILIK SOHASIDA RAQOBAT SALOHIYATINI YUKSALTIRISH

Аннотация

Ushbu maqolada to‘qimachilik sohasida raqobat salohiyatini yuksaltirish omillari tahlil qilinib, innovatsion texnologiyalarni joriy etish, mahsulot sifatini oshirish, brend yaratish va xalqaro bozor talablariga moslashish bo‘yicha ilmiy asoslangan yondashuvlar taklif etilgan. Milliy to‘qimachilik tarmog‘ining jahon bozoridagi raqobatbardoshligi baholanib, ilg‘or xorijiy tajribalarni O‘zbekiston sharoitiga moslashtirish yo‘llari ishlab chiqilgan. Ключевые слова: текстильная промышленность, конкурентоспособность, инновации, экспорт, качество продукции, создание бренда, международный рынок, маркетинговая стратегия, эффективность производства, технологическая модернизация, диверсификация рынков, производительность труда, сертификация, логистика, инновации в дизайне. Annotation. This article analyzes the factors for enhancing the competitiveness of the textile industry and proposes scientifically grounded approaches to introducing innovative technologies, improving product quality, building brands, and adapting to international market requirements. The competitiveness of the national textile sector in the global market is assessed, and ways to adapt advanced foreign experience to the conditions of Uzbekistan are developed. Keywords: textile industry, competitiveness, innovations, export, product quality, brand development, international market, marketing strategy, production efficiency, technological modernization, market diversification, labor productivity, certification, logistics, design innovations.