GLOBAL OPERATIONS MANAGEMENT

Аннотация

This book supports advanced courses in global operations management and strategy that are now being introduced in many schools of management. Its text, cases, and readings allow students to extend skills from earlier operations management courses, relate recent innovations in global operations management and information technology to global business strategy, and integrate “core” management courses in organization, leadership, strategy, marketing, accounting, and operations. Text and cases draw on the experience of pioneers in global operations as well asresearch on the opportunities and challenges of implementing global operations strategy. The book focuses on specific areas in which operations has had its biggest impacts on global business performance.