Management of Organizations

Аннотация

As this hook was going to press, the 1995 Fortune 500 issue was published containing an article exploring winning ideas in management. The article noted that despite the many management fads that have come and gone, five golden management rules have demonstrated surviving power. These rules are (П management is a practice; (2) people are a resource; (3) marketing and innovation are the key functions of a business; (4) discover what you do well; and (5) quality pays for itself. We found this to be quite interesting because these principles, the first two in particular, echo our reasons for writing this book.