THE ROLE OF ARABIC LANGUAGE IN BUSINESS NEGOTIATIONS IN THE MIDDLE EAST

Аннотация

The Arabic language plays a crucial role in facilitating effective business negotiations in the Middle East. As a symbol of cultural identity and a tool of interpersonal connection, Arabic enables deeper trust-building and mutual understanding between business partners. This thesis explores the significance of Arabic in negotiation contexts, highlights linguistic and cultural factors influencing business communication, and provides insights for foreign business professionals engaging in Middle Eastern markets. Keywords: Arabic language, business negotiation, Middle East, intercultural communication, trust-building.