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IDENTIFICATION OF THE FACTORS THAT STRENGTHEN A BRAND EMOTIONAL CONNECTION WITH CUSTOMERS

Xurmatoy Abdulhamidova (Wordcount: 3100 Identification of the factors that strengthen a brand emotional connection with customers)

Академические исследования в современной науке · 182-189 · 2025

Аннотация

Over the course of their lifetimes, consumers engage with hundreds of different products and brands, but only a small number of these allow for the development of deep emotional bonds. (e.g., Schouten & McAlexander, 1995). certain that consumers have strong emotional connections to brands, it's feasible (Bowlby, 1979) that a consumer's degree of interest in a certain brand is reflected in their emotional connection to that brand.

Доказательный фрагмент

«Over the course of their lifetimes, consumers engage with hundreds of different products and brands, but only a small number of these allow for the development of deep emotional bonds.»

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Демо-превью

Over the course of their lifetimes, consumers engage with hundreds of different products and brands, but only a small number of these allow for the development of deep emotional bonds. Полный текст публикации CiteX не хранит — доступ к первоисточнику открывается по DOI согласно лицензии издателя и выбранному плану.

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Ключевые слова
emotional, consumers, brands, certain
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