Internationa] business : a managerial perspective

Аннотация

In the third edition of their internationally popular text, Ricky W. Griffin and Michael W Pustay illustrate how successful managers must function m a competitive world International Business: A Managerial Perspective is packed with current examples that reflect the vibrancy of the field of international business. This student-friendly text offers a managerial approach to international business-with an emphasis on skills development e-business, and an excellent map program, which you'll find outlined and fully described on the following pages of this Preview