THE ROLE OF MEDIA LITERACY EDUCATION IN THE DIGITAL AGE

Аннотация

This article discusses the crucial role of media literacy and education aimed at it in the life of society. Media literacy is the ability of people to correctly understand, analyze and consciously use messages coming from the media. The article discusses the role of media literacy in protecting against false information and manipulation, active participation in democratic processes, and ensuring personal development and well-being, and justifies its necessity for thestability of societyand reliable information exchange. Keywords: Media literacy, information analysis, critical thinking, protection against false information, democraticprocesses, information sources, social stability, digital literacy. Mediasavodkhanism is an extended concept of literacy that includes the ability to access and analyze media messages, as well as create, reflect and act using the power of information and communication to change the world. Media literacy applies to a wide variety of media and is seen as essential skillsfor work, lifeand citizenship. Douglas Kellner and Jeff Share have classified four different approaches to media education: protectionist approach, media arts education, mediationalism movement, and critical media literacy. The protectionist approach sees the media audience as vulnerable to cultural, ideological or moral influences and vulnerable to protection through education. The educational approach to Media arts focuses on the creative production of various forms of media by students. The mediasavodkhanism movement is an attempt to bring the traditional aspects of literacy out of thefield of education and apply it inthe media. Critical media literacy focuses on the analysis and understanding of power structures that shape media representatives, and how audiences can work to create meaning through dominant, dissenting, and negotiation-driven readings ofmedia. Media literacy education is a process applied to the development of mediasavodkhanism competencies, which aims to raise awareness of media influence and form an active position in relation to the consumption and creation of media [1]. Media literacy education is taught and studied in many countries around the World [2]. Finland is mentioned as one of the leading countries with alarge investment in medialiteracy. Media literacy education often encourages people to ask questions about what they see, hear, and read. Some examples of media covered include, but are not limited to, television, video games, photographs, and audio messages. Media literacy education provides tools to help people develop receptive media skills for critical message analysis, provides students with opportunities to expand their media use experience, and helps develop generative media skills to enhance creative abilities in creating their own media messages [3]. Critical analysis can include identifying the author, purpose and point of view, studying construction techniques and genres, studying examples of media representatives, and identifying propaganda , censorship, and bias in programming news and Public Affairs (and the reasons for this). Media literacy education can explore how it affects the information provided, such as mediaownership oritsfunding model. 141 INTERNATIONAL MULTIDISCIPLINARY JOURNAL FOR RESEARCH & DEVELOPMENT SJIF2019:5.2222020:5.5522021:5.6372022:5.4792023:6.5632024:7,805 eISSN:2394-6334 https://www.ijmrd.in/index.php/imjrd Volume12,issue08(2025) Media literate people can skillfully create and produce media messages to show an understanding of the specifics of each medium, as well as to create media and participate as activecitizens. Mediasavodkhanism can be viewed as a newkind of "texts"that contribute to an expanded concept of literacy, require analysis and evaluation of media, popular culture and digital media. By transforming the process of media consumption into an active and critical process, people become more aware of the possibilities of misinterpretation and manipulation andunderstand theroleofmedia and media inshaping reality views. Goals can include the use of all forms of communication, analysis, evaluation, creation and development of acting habits and skills. Media literacy education can be started from early childhood by thinking more critically and developing pedagogy around a deeper analysis and questioning of concepts and texts. As students reach age and adulthood, the use of media literacy learning influences the definition of moral and technical standards in the media, as well as understanding howthe mediarelates to theircognitive, social, and emotional needs. It is also thought that mediasavodkhanism has certain components that cannot manifest in isolation:mediasavodkhanism, mediamadanitism, and mediaong. In times of crisis, effective communication and media literacy appear as the main factors in shaping public perception and increasing resilience. The subtle play between crisis communication, transparency, and strategic messages intersects