TOWARD AN UZBEK SOCIAL MESSAGING APP: LESSONS FROM THE EVOLUTION OF GLOBAL SOCIAL NETWORKS

Аннотация

Social networks have evolved from simple digital forums into complex ecosystems that mediate global communication, culture, and commerce. This paper presents a chronological and technological review of key milestones in social networking - from ARPANET and Usenet to modern platforms like Facebook, WhatsApp, WeChat, and TikTok. Particular focus is given to messaging-centric applications such as Telegram, Snapchat, and WhatsApp, which have transformed personal and group communication through privacy features, end-to-end encryption, multimedia integration, and AI-driven content filtering. The study's core objective is to extract relevant insights for the conceptual and technical design of a new Uzbek social messaging app. By analyzing international platforms, their design strategies, growth factors, and cultural adaptations, we aim to propose a model suited to the linguistic, cultural, and technological environment of Uzbekistan.