15 Questions about native advertising

Аннотация

Native advertisement is the latest namegiven to the practice of placing advertisements that look like the editorial content of a publication. Native advertisement usually takes the form of an article or a video which is produced by an advertiser with the intent to promote a product or a brand, while matching the style used in the normal content of the publication. This practice gets more attention by consumers, as some of the credibility of the news publication rubs off on the advertising material.