MARKET MECHANISMS AND METHODS OF PRICE FORMATION IN THE SYSTEM OF GOODS AND SERVICES MARKETING

Аннотация

In the conditions of the market economy, the value of the price is very large, and determines the structure and volume of production, the movement of material flows, the distribution of the mass of goods, and, finally, the standard of living of the society. The success of a commercial enterprise is a scientifically based pricing trategy; determined by components such as sound pricing tactics and sound pricing methodology. Pricing and pricing policy for an enterprise is the second most important element of marketing activity after the product.