THE IMPORTANCE OF TRANSMEDIA STORIES IN ENHANCING STUDENTS' INTEREST IN LANGUAGE

Аннотация

This article explores the role of transmedia storytelling in language education, emphasizing its effectiveness in increasing student engagement and motivation. By spreading narratives across multiple media platforms, transmedia stories provide immersive, contextualized language experiences that cater to diverse learning styles. The article discusses how this approach supports vocabulary acquisition, critical thinking, and creativity, while also offering practical classroom applications and addressing potential challenges. Overall, it highlights transmedia storytelling as a dynamic tool to revitalize traditional language learning methods in the digital age.