The Evolving Language of Online Interaction: A Linguistic Perspective

Аннотация

This study investigates the multifaceted © 2025 Original content from this work may be used under the terms impacts of the global transition towards electric vehicles of the creative commons attributes 4.0 License. (EVs) on Small and Medium-sized Enterprises (SMEs) operating within Thailand's automotive parts industry. As a significant automotive manufacturing hub, Thailand faces both opportunities and challenges in adapting to this paradigm shift from traditional internal combustion engine (ICE) vehicles. This research employs a qualitative approach, utilizing in-depth interviews with key stakeholders from automotive parts SMEs, industry associations, and government bodies to explore their awareness, perceived challenges, adaptation strategies, and opportunities arising from the EV transition. The findings reveal that while many SMEs recognize the inevitability of the shift, they face significant hurdles related to technological obsolescence, the need for substantial investment in new production capabilities, skill gaps in their workforce, and intense competition. Conversely, opportunities exist in developing new EV- specific components, leveraging government incentives, and forming strategic partnerships. This study underscores the critical need for targeted policy support, capacity building, and collaborative initiatives to enable Thai automotive parts SMEs to successfully navigate the EV transition, ensuring their sustained competitiveness and contribution to the national economy. Keywords: Electric Vehicles (EVs), Automotive Parts Industry, Small and Medium-sized Enterprises (SMEs), Thailand, Industry Transition, Impact Assessment, Supply Chain, Adaptation Strategies. European International Journal of Multidisciplinary Research 01 https://eipublication.com/index.php/eijmrms and Management Studies European International Journal of Multidisciplinary Research and Management Studies Introduction: The global automotive industry is transformative period successfully. undergoing an unprecedented transformation driven Literature Review by environmental concerns, technological The global push for electric vehicles is a direct response advancements, and evolving consumer preferences, to pressing environmental concerns, including climate with the transition towards electric vehicles (EVs) at its change and air pollution. The Paris Agreement (COP21) forefront [1]. This shift is primarily fueled by the urgent outlines global commitments to reduce greenhouse gas need to mitigate climate change, reduce greenhouse emissions, with a strong emphasis on decarbonizing the gas emissions, and improve urban air quality [2, 3]. transport sector [4]. The burning of fossil fuels in ICE International agreements, such as the Paris Agreement vehicles is a major contributor to CO2 and methane (COP21), have set ambitious targets for emissions, both potent greenhouse gases [2, 17]. decarbonization, compelling nations worldwide to Consequently, countries worldwide are setting accelerate the adoption of zero-emission vehicles [4]. ambitious targets for EV adoption and phasing out ICE Consequently, governments are implementing various vehicle sales [18, 19]. The International Energy Agency policies and incentives to promote EV deployment and (IEA) consistently reports on the rapid growth of EV infrastructure development [5, 6]. markets and the policies driving this deployment Thailand has long established itself as a prominent globally [5, 20]. automotive manufacturing base in Southeast Asia, Thailand has articulated a clear commitment to this often referred to as the "Detroit of Asia" [7]. Its global transition. Its Mid-century, Long-term Low automotive industry is a significant contributor to the Greenhouse Gas Emission Development Strategy (LTS) national economy, characterized by a robust supply submitted under the Paris Agreement, and the chain comprising numerous small and medium-sized Nationally Determined Contribution (NDC) Roadmap on enterprises (SMEs) that specialize in manufacturing a Mitigation, explicitly outline targets for reducing wide array of automotive parts for both domestic and emissions from the transport sector, with EVs playing a international markets [8, 9]. These SMEs form the central role [21, 22]. The Thai government, through backbone of the industry, providing employment and agencies like the Board of Investment (BOI) and the fostering innovation within the sector [10]. Office of Industrial Economics, has introduced various However, the transition from conventional internal incentives and strategies to promote EV manufacturing combustion engine (ICE) vehicles to EVs presents a and adoption, aiming to position Thailand as a regional complex set of challenges and opportunities for this EV production hub [15, 16, 23, 24]. The Electric Vehicle established automotive ecosystem. EVs fundamentally Association of Thailand (EVAT) actively promotes the differ from ICE vehicles in their architecture, requiring industry