THE APPLICATION OF ARTIFICIAL INTELLIGENCE TOOLS IN JOURNALISM IN KAZAKHSTAN

Аннотация

This article provides an in-depth, chronologically grounded analysis of the integration of artificial intelligence (AI) technologies into journalism in the Republic of Kazakhstan. Starting with President Kassym-Jomart Tokayev’s speech at the National Congress, the study explores the development of the country’s digital media infrastructure, the establishment of innovative research centers such as “AI MediaLab” and “LG AI MediaLab,” and the creation of the first AI-powered convergent newspaper, “AI-Tamyz.” It also covers the publication of fundamental popular-scientific works like The Alphabet of Artificial Intelligence. The article discusses international experiences and addresses key issues related to ethics, mental well-being, social responsibility in journalism, inclusivity, and information equality in the context of AI. The findings indicate that Kazakhstan is not only advancing technologically but is also striving to integrate artificial intelligence into journalism in a way that preserves national values. This article offers relevant theoretical and practical conclusions for scholars and professionals engaged in AI integration in media, journalism education, information policy, and digital inclusion. Keywords: Kazakhstani journalism; artificial intelligence; AI-Tamyz newspaper; AI MediaLab; LG AI MediaLab; digital media; generative AI; journalism education; information equality; inclusivity; media ethics; technological transformation; Turkic languages; media modernization; digital domain; regional integration. In recent years, the rapid spread of artificial intelligence (AI) technologies across all areas of public life has forced a fundamental reassessment of journalistic practices. This process is particularly visible in Kazakhstan. AI tools are transforming not only the technical dimensions of news production but are also reshaping the ideological, aesthetic, and social frameworks of journalism. This 42 “JOURNAL OF SCIENCE-INNOVATIVE RESEARCH IN UZBEKISTAN” JURNALI VOLUME 03, ISSUE 07, 2025. JULY ResearchBib Impact Factor: 9.654/2024 ISSN 2992-8869 article scientifically examines the stages, practical initiatives, and strategic efforts of AI adoption within the context of Kazakhstani journalism in chronological order. On March 20, 2025, Egemen Qazaqstan published an article analyzing President Kassym-Jomart Tokayev’s address at the National Congress held in Burabay.1 In his speech, the president emphasized that Kazakhstan’s economy could advance significantly through digital transformation, with artificial intelligence serving as the main driving force. Based on this vision, the article advocated for the comprehensive implementation of AI technologies in all areas of the information sphere—especially in journalism—as a critical strategic direction. Following this, the phased integration of AI into Kazakhstan’s media landscape began. In particular, the Qazcontent agency introduced AI-powered newsreading avatars capable of delivering news without human involvement, thereby enabling the automatic dissemination of content via television and online platforms.2 Editorial offices also began to organize AI-focused training sessions, aimed not only at increasing staff efficiency but also at reducing content production costs, automating information filtering, predicting audience demands, and improving feedback mechanisms. The article also allocates considerable attention to international experience. For instance, The Washington Post developed the “Heliograf” platform, which automates news writing and publishing. The Associated Press significantly increased content output by automating sports and financial news reporting. Meanwhile, Reuters has enhanced analytical content creation through its “Lynx Insight” platform, improving both data analysis and journalistic expertise. However, the full integration of AI in journalism also presents several systemic challenges. Key obstacles include a shortage of journalists with technological expertise, underdeveloped infrastructure, and limited financial resources. These issues necessitate a comprehensive national strategy, including the introduction of specialized AI training programs for journalists, innovation laboratories, and academic research centers. 1 Tokayev, K. J. (2025). Speech at the National Congress. Egemen Qazaqstan, March 20, 2025. 2 Qazcontent Agency (2025). “AI-powered newsreader avatars” project overview. https://qazcontent.kz 43 “JOURNAL OF SCIENCE-INNOVATIVE RESEARCH IN UZBEKISTAN” JURNALI VOLUME 03, ISSUE 07, 2025. JULY ResearchBib Impact Factor: 9.654/2024 ISSN 2992-8869 In response to these challenges, on May 26, 2025, Al-Farabi Kazakh National University opened a state-of-the-art research laboratory called “AI MediaLab” specializing in artificial intelligence. The project aims to bring journalism into a new stage of scientific and technological advancement by integrating neural networks into media practices. The laboratory is equipped with superco