THE CONCEPT OF CONSUMER PROTECTION IN THE CONTEXT OF ONLINE TRADING

Аннотация

In the article, the author examines the main problems of protecting rights in the field of online trade. Moreover, the rapid development of digital commerce and its impact on buyers is examined, identifying gaps in legislation, difficulties in refunding funds and threats of leaking personal information. Based on the study of domestic and foreign experience, as well as regulatory acts and scientific works, proposals are put forward to improve legal regulation. The key task is to adapt the legislation to new conditions in order to make online commerce more reliable and transparent.