MEDIALINGUISTIC AS A NEW DIRECTION IN LEARNING THE LANGUAGE OF THE MASS MEDIA

Аннотация

The growth of mass media - radio, television, the emergence of new information technologies, the development of the Internet - all this does not leave its influence on the creation and distribution of the word. Most of the use of speech today is in the field of mass communication. This prompted the emergence of a new term "medialinguistics - mass media language" in modern linguistics. The studyof this term inmodern linguistics has become one of the topical issues of linguistics. The solution to this problem was first opened in 1899 at the Facultyof Philology at MoscowStateUniversity. Key words:mass media, radio, newspaper, magazine, media, linguistic, structure. By the end of the 20th century, all the necessary conditions were created for the formation of the knowledge and experience gained in the study of media language as an independent scientific field, and as a result, a new field of medialinguistics appeared in the prism of linguistics. The term "medialinguistics" is formed by a number of terms used to represent various interdisciplinary disciplines, such as sociolinguistics, ethnolinguistics, and media psychology. Each of these terms combines the theoretical foundations and methodology of the fields of sociology and linguistics (sociolinguistics), ethnography and linguistics (ethnolinguistics), mass media and psychology (media psychology). Figure 1.1.MediaSummary Studies show that the object of medialinguistics is interpreted by many scientists as the language of mass media. That is, it can be seen that this term was interpreted in modern 159 INTERNATIONAL MULTIDISCIPLINARY JOURNAL FOR RESEARCH & DEVELOPMENT SJIF2019:5.2222020:5.5522021:5.6372022:5.4792023:6.5632024:7,805 eISSN:2394-6334 https://www.ijmrd.in/index.php/imjrd Volume12,issue07(2025) linguistics - a new science that studies the functioning of language in the field of mass communication. Media linguistics studies the creation of media texts, their linguistic, stylistic, and functional features. In our opinion, medialinguistics is an independent and new field of linguistics that studies the language of mass media. His research object is language elements related toradio, television,newspapers, magazines and the Internet. S. Bernstein, D. Shmelyov, V. Kostomarov, Yu. Rozhdestvensky, G. Solganik, S. Treskova, I. Lisakova, B. Krivenko, A. Vasiliyeva, Theun van Dyck, It is appropriate that we include such names as Martin Montgomery, Alan Bell, Norman Fairclough, Robert Fowler. In our country, a number of studies are being conducted in the field of medialinguistics, and as a result, one or another issue of the field is studied and theoretical conclusions are drawn. The study guide"Medialinguistics and editing" prepared under the co-authorship ofD. Teshaboyeva, G. Bakiyeva, M. Isroil, L. Toshmuhamedova, M. Nuritdinova can be considered as the result of these works. It covers the features of media language and style, the modern concept of speech culture in the media space, the art of public speaking and editing skills. Also, information is provided about modern trends of media language, standard and expressiveness, principles of textcreation inmediaspace and communicativefunctions ofmediatext. Norman Fairclough in his book "Mediadiscourse" states that media linguistics has brought together a wide range of work on this dynamically developing field as the language of mass media, and cites that one of the most important conditions for the emergence of this field is the following. - in particular, the rapid growth of information and communication technologies, manifested in thecreation ofaglobal media network; - formation and development of a single information space as a new virtual environment of text communication; - formation and scientific understanding of the OAV language concept, determination of its functional andstylistic features and internal structure; - to realize the need for a comprehensive approach to the study of speech in mass media based onthejointefforts ofrepresentatives ofvarious humanities; - within the framework of media studies (media studies), a new independent science, the topic of which is a comprehensive analysis of the historical development, current state and characteristicsof theentiremass communication complex. The English version of this term "media linguistics" appeared a little earlier, in particular, in the article "The Scope of Media Linguistics" by John Corner, which defines the main goals and tasks of studying the field of "Media Linguistics". John Corner, who distinguished medialinguistics as an independent scientific field and noted that its subject is the study of media language, notes its interdisciplinary character. "Medialinguistics has brought together a wide range of research that is rapidly developing in the field of media language studies. There is now a large literature on media language, and these studies are often interdisciplinary in nature. Different genres of media discourse, such as news discours