ARTIFICIAL INTELLIGENCE AND INFORMATION SECURITY: THREATS, APPROACHES AND PROSPECTS IN THE CONTEXT OF MODERN MASS MEDIA

Аннотация

This academic article analyzes the impact of artificial intelligence technologies on information security in the context of contemporary mass media. Based on the June 3, 2025 article published in Yangi O‘zbekiston newspaper, the paper evaluates how technological consciousness is shaped in society, the balance between risks and opportunities posed by AI, and how these issues are presented through the media. The article discusses international approaches, legal and ethical challenges of AI, the threat of disinformation, and the use of algorithmic tools to strengthen information security. The experience and strategies of Uzbekistanare examined within aglobal perspective. Keywords: artificial intelligence, information security, disinformation, generative AI, mass media, technological consciousness, ethical issues, Yangi O‘zbekiston newspaper, fake content, mediaanalysis The rapid advancement of information and communication technologies (ICT) in recent decades has catalyzed the seamless integration of artificial intelligence (AI) systems into nearly every domain of human activity, including industry, education, healthcare, finance, governance, and media [1]. Initially conceived as a technical means of replicating certain cognitive tasks traditionally performed by humans—such as pattern recognition, problem-solving, and decision-making—AI has since matured into a complex, adaptive system capable of learning, generatingcontent, and interacting in human-likeways [2]. This evolution has expanded the role of AI far beyond narrow, domain-specific applications. Today, AI technologies play a significant role in managing the flow of digital information, shaping public opinion through personalized content delivery, and even influencing high-level decision-making in political and economic spheres [6]. The pervasive use of AI in sensitive areas involving communication, data control, and behavioral prediction has raised critical concerns regarding its impact oninformation security. Consequently, AI is increasingly viewed not only as a powerful driver of technological progress and innovation but also as a source of new, complex threats—particularly in relation to privacy, misinformation, and digital manipulation. This dual perspective positions AI as both a valuable asset and a potential risk, necessitating a more nuanced, interdisciplinary approach to its analysis and regulation [1]. This dual nature of artificial intelligence—offering both transformative potential and serious risks—has made it a central topic of discussion not only within academic and technological communities but also across mass media platforms. Among recent media contributions, the article titled “Artificial Intelligence: A Threat to Information Security or a Key to Progress?”, published in the June 3, 2025 edition of Yangi O‘zbekiston, stands out as a significant and timely intervention. It plays a notable role in shaping public perception by presenting a balanced analysis of AI’s promises and perils, thereby encouraging deeper societal engagement withthetopic[5]. page120 INTERNATIONAL JOURNAL OF ARTIFICIAL INTELLIGENCE ISSN:2692-5206,ImpactFactor:12,23 AmericanAcademicpublishers,volume05,issue07,2025 Journal: https://www.academicpublishers.org/journals/index.php/ijai In order to thoroughly assess the impact of artificial intelligence on information security, it is essential to first examine how AI technologies operate, the domains in which they are applied, and the broader social mechanisms they interact with. Early AI systems were largely confined to rule-based expert models that relied on predefined logic and structured data. However, modern AI systems have evolved significantly, now incorporating sophisticated techniques such as deep learning, generative adversarial networks (GANs), and natural language processing (NLP), which allow machines to process unstructured information, learn from vast datasets, and produce outputsthat closely mimichuman cognition [2]. Among these advancements, the rise of generative AI has introduced particularly complex challenges. Tools powered by generative models are capable of creating hyper-realistic synthetic content, including text, images, audio, and video. One of the most notable—and alarming—developments inthis area is the proliferation of deepfake technologies, which enable the creation of fabricated media that can convincingly imitate real individuals and events [2]. Such content, while technologically impressive, poses serious threats to the integrity of information. It can be used to spread misinformation, manipulate public opinion, incite social unrest, and even damage diplomatic relations between countries when weaponized in geopolitical contexts [7]. These risks underscore the urgent need for robust detection systems, legal frameworks, and public awareness strategies to mitigate the harmful effects of such misuse. At the same time, cyber threats powered by artificial intelligence have grown significantly