PRINCIPLES OF INCREASING THE COMPETITIVENESS OF HIGHER EDUCATION INSTITUTIONS

Аннотация

This article examines the importance of the competitiveness of higher education institutions in the educational services market, the features and conditions for the formation of competitiveness, the state of development of higher education institutions, and the development indicators ofhigher education institutions. Keywords: higher education, educational services, competitiveness, innovation, corporate cooperation,indicators and principles. The positive changes and strategic tasks taking place in the Republic of Uzbekistan necessitate the restructuring of society, the acceleration of transformational processes, and the formation of a modern higher education system in the future, and are being put forward as an urgent issue. today , the educational services market is considered a type of commodity market, a component of the commodity market where spiritual products are produced. The educational services market expresses a system of socio-economic relations. In this case, the essence of the educational services market can be determined based on the relations that arise between the producers and consumers of this commodity, on the one hand, and between groups of producers and consumers, on the other. Therefore, the educational services market is considered a type of commodity market, the essence of this concept should correspond to the content of the commodity market, according to the description of services. The definitions given to this category by a number of scholars do not take into account the essence and content of the educational services market, its specific aspects and features related to achieving endogenous and exogenous effects, as well as other social benefits, as well as its characteristics as intangible wealth, intangible benefits, social significance, and the implementation of educational services byvarious performers according to specific aspects. Based on the above scientific approaches and the specific features of the development of the educational services market, we offer the following definition of educational services: educational services are services provided by educational institutions in the process of implementing educational activities, which are considered the result of mastering certain competencies, skills and abilities, confirmed by documents on education and qualifications in the prescribed manner. The educational services market is diverse The nature and specificity of relations, based on the interests of 1various participants , affect the formation of the competitiveness of higher education institutions in this market . First of all, the listed characteristics occur in the context of satisfying the needs of society and customers of educational services. The goals pursued by various participants in this market impose a system of restrictions on the organization that determine a certain model of behavior, and then it creates the necessary conditions for the 1 https://cyberleninka.ru/article/n/talim-hizmatlari-bozorida-oliy-talim-muassasalari-ra-obatbardoshligini-oshirish- ning-a-amiyati-va-tamoyillari 228 Volume 4, issue 6, 2025 formation of competitiveness, which allows determining the strategy of actions in the educational services market 2. The main customer of educational services in the education system of our republic is the state, which, through the executive authorities of the relevant state, forms an order for the training of specialists in specific areas of education (specialties) and levels of education and implementsbudget financing inanormativeform per capita3. Using definitions from economic theory, the next category of customers, "households", appears as the object of demand formation for the training of specialists and knowledgeable personnel based on contracts for the provision of paid educational services, and they are considered themain customers. Studies show that the discrepancy between the share of the private sector in the gross national product and the ratio of financing creates an imbalance in the system of state and business relations in the field of training qualified personnel for the national economy . 4The number of university graduates is 70.0 More than 100 % of them are employed in the private sector , where the state, while performing social functions, forms and finances specific orders based ongrants. 's consider the influence of educational services market participants on the formation of the competitiveness ofhigher education institutions : 1. Ensuring the competitiveness of the national higher education system, compliance of the structure and volume of specialist training with the needs of the economy , and compliance of their qualifications with the requirements of state educational standards It is the basis for 5the innovativedevelopment and competitiveness oftheentire country's economy . 2. The main criterion for households when choosing a higher education institution is the expected return on investment in education. A stable position