THE IMPORTANCE OF INCREASING THE COMPETITIVENESS OF HIGHER EDUCATION INSTITUTIONS

Аннотация

This article examines the importance of the competitiveness of higher education institutions in the market of educational services, the features and conditions of the formation of competitiveness, the state of development of higher education institutions, the indicators of the development ofhigher education institutions. Key words: higher education, educational services, competitiveness, innovation, corporate cooperation,indicators and principles. Currently, the main goal of human development in our country, in particular, human capital, is to increase the share of cognitive factors in society, labor potential, the standard of living and well- being of the population, as well as to create an environment that allows achieving sustainable trends and ensuring labor intensity. Education, as a key element of the concept of human development, plays a key role in solving important issues of ensuring social development and increasing intellectual potential at the macro level. “At various stages of socio-economic development, the development of science and education at a high level is considered an important factor and driving force of socio-economic and technical-technological development 1.” In economics, the category of educational services has always been a cause for heated debate. In theeconomic literature, the characteristics of theeducational services market, marketing research, market segments, and various issues related to individual aspects that represent the socio- economic nature of the market have been examined. However, in the scientific literature, there are fewer comprehensive studies of the educational services market. This necessitates the systematization of information about the nature and content of the educational services market as acategory and thisconcept. We focus on increasing the competitiveness of our republic's universities in the educational services market and improving themethodology for assessing theirratings. In the educational services market The activities of higher education institutions are characterizedbya numberof features ,which include thefollowing :  thenature and characteristics ofeducational services ;  the characteristics of the impact of specific factors and the importance of these factors in shaping thecompetitiveness of higher education institutions;  between persons ( parties ) interested ineducational services relationships and processes . Characteristics ofhigher education institutions(HEIs) in providing educational services : 1 https://cyberleninka.ru/article/n/talim-hizmatlari-bozorida-oliy-talim-assassalari-ra-obatbardoshligini-oshirish- ning-a-amiyati-va-tamoyillari/viewer 224 Volume 4, issue 6, 2025 225 Volume 4, issue 6, 2025 Figure 1.1.Thefollowing features are characteristic ofeducational services:2 In the educational services market The activities of higher education institutions are characterizedbya numberof features ,which include thefollowing :  thenature and characteristics ofeducational services ;  the characteristics of the impact of specific factors and the importance of these factors in shaping thecompetitiveness of higher education institutions;  between persons ( parties ) interested ineducational services relationships and processes . Characteristics ofhigher education institutions(HEIs) in providing educational services :  An important aspect of educational services is that they are intangible and not accumulated , but their results, aimed at the formation of intellectual potential, are accumulated andsummarized;  Thestandard duration ofeducational services includes along period oftime;  The need to have a certain level of support is a fundamental condition for the formation of higher education institutionsas consumers of educational services ;  services are developed and provided simultaneously , without any intermediaries or market agents ; The state is interested in providing educational services as a high- level social service . and therefore educational services are aguarantee of thesocial development of society . The high social significance of the general and higher education system places serious demands on the organization of the activities of educational institutions : it determines the conditions for participation in the educational process and the requirements for assessing its effectiveness, as well as the involvement of a wide range of stakeholders , the public It determines the needto takeinto account theinterests of3institutions and organizations. The educational services market is diverse The nature and specificity of relations, based on the interests of 4various participants , affect the formation of the competitiveness of higher education institutions in this market . First of all, the listed characteristics occur in the context of satisfying the needs of society and customers of educational services. The goals pursued by various participants in this market impose a system of restrictions on the organization that de