ETHICAL DEEPFAKES: LEVERAGING AI FOR POSITIVE USE-CASES IN DIGITAL STORYTELLING AND JOURNALISM

Аннотация

This article analyzes the positive and ethical approaches of deepfake technology, one of the modern technological achievements, in the fields of digital storytelling and journalism. Although deepfake is often recognized as a tool for spreading misinformation, there are scientific views on its potential applications in a positive and ethically justifiable manner. The article specifically explores positive aspects such as bringing historical figures to life, creating immersive stories, and protecting anonymous journalists. It also addresses ethical issues related to information reliability, the concept of consent, the right to privacy, and visual manipulation. Based on advanced examples developed using deepfake technology, platform experiences, and international legal regulations, useful recommendations for the future are presented. The article aims to demonstrate the alignment of ethical criteria and journalistic standards in directing the capabilities of artificial intelligence towards positive purposes.