THE CURRENT STATE AND DEVELOPMENT POTENTIAL OF THE DIGITAL MARKETING MARKET IN UZBEKISTAN

Аннотация

This article analyzes the current state of the digital marketing market in Uzbekistan, its main trends, opportunities, and challenges. The widespread adoption of digital technologies and internet services has led to significant growth in the sector. The article also highlights the development of digital marketing infrastructure in Uzbekistan, the opportunities it creates for businesses, and thepromising directions oftheindustry. Keywords:digital marketing, Uzbekistan, onlineadvertising, social media, SEO, content marketing, e-commerce