INTRODUCTION OF INNOVATIONS IN THE FIELD OF ENTREPRENEURSHIP AND THEIR IMPACT ON BUSINESS DEVELOPMENT

Аннотация

This article analyzes the importance of implementing innovations in the field of entrepreneurship and their impact on business development. In the context of the modern economy, the integration of innovative technologies and new approaches into business processes serves to increase the competitiveness of companies. The study examines the methods of implementing innovations, their effectiveness, as well as the problems and opportunities arising in the business environment of Uzbekistan. The article provides practical recommendations for businessdevelopment through innovation. Keywords: entrepreneurship, innovation, business development, technology, competitiveness, modern economic, increasecompetitiveness.