Strategic management for travel and tourism

Аннотация

The purpose of the textbook will therefore be to provide an in-depth review of the subject area but applied to the travel and tourism industry and its component sectors. Each chapter contains specific references to travel and tourism, but it should be stressed that this book is concerned with strategic management for travel and tourism, thereby implying that the theory is generic but it is adapted and applied to the needs of this particular industry. The book explicitly recognizes that the industry’s sectors are service rather than manufacturing based. Consequently certain aspects of strategic management are particularly emphasized and the language used modified accordingly. For example, ‘operations’will be used in place of ‘production’and the intangibility, perishability, cash flow implications, and difficulty of maintaining quality standards etc. of service based products are emphasized.