INTERSEMIOTIC TRANSLATION: TRANSLATING TECHNICAL CONTENT INTO VISUAL FORMATS

Аннотация

В статье рассматривается понятие интерсемиотического перевода, а именно — преобразование технического текста в визуальные форматы: диаграммы, схемы, пиктограммы и символы. Основываясь на теории Якубсона о семиотическом переводе и подходах к мультимодальному дискурсу, анализируются способы передачи научной и технической информации в невербальной форме. На основе примеров из технических инструкций и инфографики исследуются преимущества и ограничения визуального перевода. Ключевые слова: интерсемиотический перевод, визуальная коммуникация, диаграммы, семиотика, мультимодальный дискурс, технический язык In a world increasingly dominated by visual media, the traditional boundaries of translation are being reshaped. Intersemiotic translation, first conceptualized by https://scientific-jl.com/new 22 22 00 Volume–80_Issue-1_July-2025 JOURNAL OF NEW CENTURY INNOVATIONS Roman Jakobson, refers to the translation of verbal signs into non-verbal sign systems (e.g., images, symbols, graphs) [1, p. 233]. This form of translation is particularly relevant in technical communication, where clarity, accessibility, and brevity are often paramount. From airplane safety cards to scientific infographics, the ability to convey complex technical ideas through visual elements has become essential. The question is not only how to translate words between languages, but how to translate meaning between modalities. Theoretical Framework Jakobson (1959) categorized translation into three types: Intralingual (within one language), Interlingual (between languages), Intersemiotic (between sign systems) [1, p. 233]. Intersemiotic translation involves the interpretation of verbal text into visual or symbolic representation. Multimodal discourse theorists such as Kress & van Leeuwen emphasize that meaning is constructed not just through language but through various semiotic resources—color, shape, space, layout, etc. [2, p. 2]. This perspective provides the foundation for understanding technical visualizations as translations of complex verbal content. Applications in Technical Communication Safety Instructions Verbal: “In case of fire, do not use the elevator.” Visual: → Universally understood symbol that removes language dependency. Scientific Infographics A complex explanation of carbon cycle can be visualized in a circular diagram showing: CO₂ emission sources, absorption by oceans and plants, human impact. Such visuals help overcome language barriers and cognitive overload. User Manuals Instead of multi-language text: “Insert battery with the + end facing up,” a diagram showing the correct battery orientation is more effective and clearer. https://scientific-jl.com/new 22 22 11 Volume–80_Issue-1_July-2025 JOURNAL OF NEW CENTURY INNOVATIONS Advantages and Limitations Advantages Limitations No need for linguistic knowledge May oversimplify complex ideas Universality — effective across Misinterpretation due to cultural variation in symbols cultures Speed — quicker understanding Some abstract concepts are difficult to visualize Requires design literacy to create accurate Aids low-literacy audiences representations Visual translation promotes accessibility and inclusivity, especially in cross- cultural or multilingual contexts, but requires semiotic competence. Translation Strategies Simplification and Segmentation Break down dense text into visual sequences (step-by-step diagrams). Symbol Standardization Use globally recognized symbols (ISO, ANSI) to avoid ambiguity. Visual Grammar Application Apply principles of visual hierarchy, proximity, and contrast to guide comprehension [3, p. 41]. Case Analysis Example: Airplane Safety Card Original (text): “Place oxygen mask over your nose and mouth before assisting others.” Intersemiotic Version: Icon of a person placing a mask over face Arrow indicating sequence Child figure shown after adult → Conveys procedural logic without any text. This transformation is not a simplification, but rather a modal shift—a sophisticated translation of meaning into spatial and symbolic forms. Intersemiotic translation expands the role of the translator from a linguistic mediator to a semiotic designer. In technical and scientific contexts, where clarity, speed, and cross-cultural communication are crucial, the shift from text to visual content is not only practical but necessary. However, this process is not without its challenges. Successful intersemiotic translation requires deep understanding of both technical meaning and visual design principles. As semiotic complexity increases, so does the translator's responsibility to preserve accuracy, logic, and usability. Ultimately, intersemiotic translation represents the convergence of language, https://scientific-jl.com/new 22 22 22 Volume–80_Issue-1_July-2025 JOURNAL OF NEW CENTURY INNOVATIONS design, and cognition—offering new possibilities for technical knowledge dissemination in the 21st century.