THE STUDY OF DIGITAL MEDIA DISCOURSE IN LINGUISTICS

Аннотация

The emergence of digital technologies and online platforms has significantly transformed linguistic practices and prompted the development of a new subfield within linguistics—digital media discourse analysis. This article examines how linguists study digital discourse, focusing on its unique features, methodologies, and implications for language theory. Through a mixed-methods approach, this research explores textual data from various digital environments including social media, online forums, and video platforms. Findings indicate that digital discourse is dynamic, multimodal, and shaped by platform-specific conventions. The study emphasizes the role of linguistics in understanding the evolution of communication in digital contexts and highlights how digital discourse reflects broader social and cultural transformations. This paper contributes to the theoretical and methodological grounding of digital mediadiscourse studies in contemporary linguistics. Keywords: Digital discourse, linguistics, multimodality, online communication, sociolinguistics, discourseanalysis, digital language change