REVENUE MANAGEMENT HOSPITALITY INDUSTRY

Аннотация

Revenue Management for the Hospitality Industry is a book that we were particularly privileged and challenged to create. This is the fi rst textbook that has been developed specifically to examine what revenue managers in the hospitality industry must know and do to be successful. Revenue Management is an emerging fi eld of study. Because that is true, there are honest differences of opinion about what revenue management actually is today—and what it will become in the future. Despite some philosophical differences among revenue management experts, we believe all of them would agree that a good way to describe the goal of revenue management is to say that it is “to charge the right price, to the right customer, for the right product, through the right channel, at the right time.” Doing that well is not as easy as it looks—and as experienced revenue managers will attest, it doesn’t look all that easy. This book was developed to teach its readers exactly how it is done.