Entrepreneurship in the Hospitalit- Tourism and Leisure Industries

Аннотация

Main aims of the book While this book is intended for the four groups of reader identified, broadly speaking it has five main aims. These are to: 1. develop a greater understanding of the process of entrepreneurship, entre- preneurs and the environment in which the process takes place; 2. provide students with a means of developing knowledge and skills to enable them to make an informed decision to proceed and develop their own ventures, or alternatively, to be more intrapreneurial within existing corporations; 3 support teachers in the process of developing the student, both in terms of their personal entrepreneurial skills and knowledge base; 4 enable trainers and advisers who work with entrepreneurial firms to better understand the nature and characteristics of these businesses and to address their specific training and advice inputs more accurately; 5 provide independent and corporate entrepreneurs with a set of concepts and constructs, grounded within the practicalities of the hospitality, tourism and leisure industries, which can aid their understanding of the process they are involved in and help them to be more effective.