Entrepreneurship and Small Business: Management in the Hospitality Industry

Аннотация

The aims of this book are: To explore both the complexity of entrepreneurial theory and • practice applied to the tourism and hospitality industry. It does this by exploring some key theoretical concepts and grounds them in a number of practical real-life scenarios; To move back and forth between strategy and operations in order to • illustrate the linkage between the two areas and explain how both perspectives are necessary for entrepreneurial success; To engender a sense of enthusiasm about the field by not only • discussing some of the major challenges and opportunities but by providing the knowledge and skills required to start a small business and drastically improve the chances of sustaining it successfully.