Digital Marketing: A Practical Approach

Аннотация

Digital Marketing: A Practical Approach provides a step-by-step guide to implementing the key aspects of online marketing. Similarly, although primarily aimed at an academic market, the practical – rather than purely theoretical – nature of the book means that it will be equally useful in both training and self-learning scenarios. After reading this book – and completing the exercises within it – the reader will be equipped to undertake any digital marketing role within a variety of organizations. The practical case study exercises – based on theory and recognized good practice – will ensure that readers will be able to analyse situations within the workplace, identify the most appropriate course of action and implement the strategies and tactics that will help the organization meet its online objectives.