Digital Marketing All-in-One For Dummies

Аннотация

To make sure you have all the information you need, this book includes 9 books that cover the following major topics: »Book 1: Creating Your Digital Marketing Strategy:Examine your overall goals and determine the strategy that will help you reach them. »Book 2: Uncovering the Customer Experience:Look at the impact that the right customer experience can have on converting prospects to loyal customers. »Book 3: Dipping into Content Creation:Great content gives you a competitive advantage, so you look at the keys to making your brand memorable. »Book 4: Reaching Your Millennial Audience:Millennials now make up the largest block of consumers. Find out what they want and how to deliver it in a way that gets their attention. »Book 5: Implementing Channel Promotions:See what type of promotions suits your audience and how to use search and email marketing to reach them. »Book 6: Connecting with Influencers:Working with influencers is gaining in popularity as digital marketers find that it’s a fast way to break through the noise. See what you need to do to work with the right influencers. »Book 7: Facebook Marketing:You can’t ignore Facebook. See how you can use its marketing capabilities to the fullest. »Book 8: Deploying Other Social Media:Find out which other social platforms your audience uses. Is it Instagram, Pinterest, Twitter, YouTube? See what you need to do to find and engage. »Book 9: Analyzing Data for Success:The right data makes the difference between a good campaign and a failure. See what metrics you should be tracking.