Social Media Marketing

Аннотация

Thank you for choosing Social Media Marketing: The Next Generation of Business Engagement. This book is part of a family of premium-quality Sybex books, all of which are written by outstanding authors who combine practical experience with a gift for teaching. Sybex was founded in 1976. More than 30 years later, we’re still committed to producing consistently exceptional books. With each of our titles, we’re working hard to set a new standard for the industry. From the paper we print on, to the authors we work with, our goal is to bring you the best books available. Social media marketing seeks to engage customers where they naturally spend their time. As Dave says in this book, “Social business picks up on what customers are talking about and connects this back into business where it can be processed to create the next round of customer experiences and hence, the next round of customer conversations.” This book has three parts: Taking a tip from one of the reviewers of my prior book, I’ve written this one so that you don’t have to read the whole book! I recognize that you were already busy before you purchased this book, and that the true cost of any social media program—at least at the outset—very much includes the opportunity cost of your time.