How to Get to the Top of Google

Аннотация

This book has helped tens of thousands of business owners and marketing managers get to grips with search engine optimisation—SEO, or ‘getting to the top of Google’. When I wrote the first edition in late 2011, I had no idea it would become the bestseller it has, nor did I expect it to have the impact it did on the people and businesses who read and followed it. The strategies in this book have been responsible for some incredible success stories. Throughout, I’ll share the methods that I and the ninjas at Exposure Ninja (the digital marketing agency I run) have used to help our clients transform their businesses. I do this not to boast, “hey, look how good we are” but to show you what the application of these techniques can really do. These methods have been field-tested on countless websites and, because we know the numbers behind the successes, we can say with confidence how well they can work.