THE ROLE OF THE DIGITAL ECONOMY IN THE IMPLEMENTATION OF AN INNOVATIVE MANAGEMENT SYSTEM

Аннотация

The rapid development of the digital economy has fundamentally transformed traditional management approaches, giving rise to innovative management systems that are more adaptive, data-driven, and technology-oriented. This paper examines the crucial role of the digital economy in facilitating the implementation of innovative management systems in modern organizations. It explores how digital technologies—such as artificial intelligence, big data analytics, cloud computing, and the Internet of Things—contribute to improving decision- making processes, increasing operational efficiency, and enhancing organizational flexibility. The research highlights the synergy between digital tools and innovation-driven strategies, emphasizing how their integration leads to sustainable growth and competitive advantage. The paper also discusses challenges associated with digital transformation and suggests strategic solutionsforeffective implementation.