MODERN TRENDS IN THE DEVELOPMENT OF UZBEKISTAN'S TOURISM POTENTIAL

Аннотация

This article analyzes the modern trends influencing the development of Uzbekistan’s tourism potential in the context of globalization, digital transformation, and sustainable development. It explores state policy reforms, infrastructure expansion, service quality improvements, and diversification of tourism products such as ecotourism, pilgrimage, and cultural tourism. The paper also examines challenges such as limited connectivity, service inconsistency, and sustainability concerns, offering strategic recommendations to strengthen Uzbekistan's competitiveness inthe international tourismmarket. Key words: Uzbekistan, tourism development, modern trends, digital tourism, ecotourism, cultural heritage, sustainabletourism, tourismstrategy, infrastructure, tourismpolicy