Podcast – A New Format in Journalism

Аннотация

This scientific article provides a comprehensive and skillful exploration of what a podcast is, its origins, its role and significance in journalism, and its potential as a new media format. Keywords: Audio file, podcast, format, brand, Spotify, Apple Podcasts, Google Podcasts, Stitcher, YouTube, Podbean. than 70 million episodes available to listeners. Anyone Introduction: In recent years, podcasts have become a can find content that suits their interests—from favorite source of information and entertainment for political commentary to true crime stories. millions of people around the world. Once perceived as simple audio files, podcasts have now evolved into one There are several popular platforms for podcast of the most powerful tools in the media landscape. consumption worldwide. Among the most widely used Podcasts can convey almost any kind of information— is Spotify, which hosts not only music but also podcasts. interviews with experts, lectures on fascinating topics, Other well-known platforms include Apple Podcasts, stand-up comedy, and more. According to Ekaterina Google Podcasts, Stitcher, YouTube, and Podbean. In Plakunova, head of the UpMarketing communications Uzbekistan, YouTube is the most popular platform for agency, all of this can be accessed through podcast podcast listening, as it does not require registration, content. has no access restrictions, and only requires an internet connection and a device. Locally, various types of A podcast is a rapidly growing new media format that podcasts are common, including interviews, consists of audio or video programs made available on psychological discussions, political commentary, and the internet for listening or viewing. Unlike traditional educational content. radio or television programs, podcasts are consumed on demand, giving users a high level of flexibility. These podcasts feature guests discussing topics ranging from politics and culture to personal stories. Podcasts The word "podcast" is a blend of "pod" (as in "earbuds") are not only tools for entertainment or information but and "broadcast." It was first coined by British journalist can also serve as powerful means of social influence. Ben Hammersley in his article “Sound Revolution.” The They often tackle pressing societal issues, conduct concept of podcasts gained momentum with the interviews, and organize discussions on various social, launch of Apple’s iPod, and the format began to political, and cultural topics. In doing so, podcasts help develop rapidly in the early 2000s. As internet access generate new ideas, promote innovation, and expanded, more people began creating and distributing encourage the free exchange of opinions. their own content through social networks and dedicated platforms. The key feature of this format is Historical podcasts, interviews with participants of the ability to listen or watch it whenever and wherever current events, and conversations with prominent or one chooses. talented public figures create an engaging environment that makes listeners feel as if they are part of the Primarily in audio form, podcasts cover a vast range of narrative. The live dialogue format enhances this topics, including politics, culture, technology, health, effect, producing a realistic conversational education, and more. According to statistical data, atmosphere. there are currently over 5 million podcasts with more American Journal Of Philological Sciences 22 https://theusajournals.com/index.php/ajps American Journal Of Philological Sciences (ISSN – 2771-2273) Educational podcasts are aimed at knowledge transfer. REFERENCES Their topics may range from popular science to Плакунова Е. Подкасты: как использовать формат specialized subjects. Such podcasts enable listeners to для продвижения бренда // UpMarketing. – 2021. – gain new skills, broaden their horizons, and learn about URL: https://upmarketing.ru/blog/podkasty-dlya- recent developments across different fields. brenda/ (дата обращения: 07.06.2025). Podcasts are convenient and accessible for listening Hammersley B. Audible revolution // The Guardian. – across various devices, such as smartphones, 2004. – URL: computers, televisions, radios, and more—provided https://www.theguardian.com/media/2004/feb/12/br there is internet access. Another significant advantage oadcasting.digitalmedia (дата обращения: of podcasts is their flexibility: users can listen or watch 07.06.2025). them at any time, pause and resume, or replay content McHugh S. How Podcasting is Changing the Audio as needed. Additionally, episodes can be downloaded Storytelling Genre // The Radio Journal – International and used offline. Listeners can also engage with hosts Studies in Broadcast & Audio Media. – 2016. – Vol. 14, and guests by sharing feedback or asking questions. No. 1. – P. 65–82. It is crucial to define the podcast’s format, topic, and Berry R. Podcasting: Considering the evolution of the target audience in advance. The more clearly the mediu