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MANAGEMENT STRATEGIES IN THE AGE OF DIGITAL TRANSFORMATION.

Joldasbaeva Uldaulet Jaksibay qizi

Образование наука и инновационные идеи в мире · 325-327 · 2025

Аннотация

Digital transformation has revolutionized how businesses operate and how managers lead. The integration of digital technologies into all aspects of business processes is not simply a matter of adopting new tools—it represents a fundamental shift in organizational culture, strategy, and customer engagement. In this rapidly changing environment, management strategies must evolve to remain effective and competitive. Organizations that fail to adapt risk becoming obsolete.

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«Digital transformation has revolutionized how businesses operate and how managers lead.»

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Digital transformation has revolutionized how businesses operate and how managers lead. Полный текст публикации CiteX не хранит — доступ к первоисточнику открывается по DOI согласно лицензии издателя и выбранному плану.

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Ключевые слова
The digital economy, characterized by the widespread use of digital technologies in commerce, communication, and innovation, has transformed how managers approach strategic planning. Managers must understand not just the tools, but the broader implications of digital transformation, including cybersecurity risks, digital customer journeys, and virtual workforce management. Digital platforms like e commerce, mobile banking, and remote collaboration tools have created new business models and revenue streams. This change demands new skills in digital literacy, customer experience design, and data interpretation from today's managers.
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