Event Stakeholders: Theory and Methods for Event Management and Tourism

Аннотация

In this book series we launch a process of examining the extent to which mainstream theory is being employed to develop event-specific theory, and to influence the practice of event management and event tourism. This is a very big task, as there are numerous possible theories, models and concepts, and virtually unlimited advice available on the management of firms, small and family businesses, government agencies and not-for-profit organization. Inevitably, we will have to be selective. The starting point is theory, not from the social or behavioral sciences - although these certainly inform management - but from the generic management literature. This encompasses theories of organization, the firm, business practice and all the commonly recognized management functions: Planning, Organizing, Staffing, Directing and Controlling. Because of EMBOK and MBECS we can add leadership, co-ordination, design, and evaluation.