Medical terminology in advertising text

Аннотация

The article is dedicated to advertising text, which widely uses medical terminology. Advertising text, in which medical vocabulary is widely used, has its own specific character. The content of pharmaceutical advertising texts is enriched with a wide range of medical terminology and helps the consumer to know what is for what or what is for what. Undoubtedly, the text of advertising for pharmaceutical products can serve as a widespread dissemination of the advertised drug among the population. Taking into account the demand, interests, sometimes the individual desire of consumers, the text of the advertisement is drawn up, referring to the linguistic, linguocultural, linguo-sociological capabilities of each language. The lexicological stock of the language is actively used in the design of the advertising text, which contains medical vocabulary