HISTORY AND DEVELOPMENT OF PR AND MEDIA COMMUNICATIONS

Аннотация

This thesis offers a comprehensive exploration of the evolution of public relations (PR) and its intricate relationship with media communications from their nascent stages to their contemporary forms. The research traces the origins of PR from ancient advocacy and propaganda to its formalization in the late 19th and early 20th centuries, highlighting key figures and pivotal events that shaped its trajectory. It examines how technological advancements, particularly in media—from print and radio to television and the internet—have consistently influenced PR strategies and tactics. The thesis delves into the shift from one-way communication models to more interactive and integrated approaches, emphasizing the increasing importance of transparency, ethics, and stakeholder engagement in modern PR.