Theoretical aspects of enterprise management based on a business model

Аннотация

The article deals with the issues of improving the efficiency of enterprise management in the conditions of fierce competition in the market without the formation of an effective business model, the essence of the concept of a business model, 2 different approaches to determining the essence of the concept of "business model", the concepts of a business model andstrategy are theoretically studied and theapplication ofbusiness models. Key words: business, model, enterprise, market, business model, business process, approach, strategy, competition, value, profit. Introduction. Today, it is becoming increasingly difficult for most enterprises to maintain a competitive advantage. Enterprises around the world are looking for new levers that can be used to take a leading position in the market. High quality, a rationally structured system of business processes and other factors of maintaining competitiveness become a particularly important feature for participation in the global market. In such conditions, ensuring the effective operation of business entities is of particular importance, which is confirmed by an increase in the market value of the enterprise. The issues of increasing the efficiency of enterprises cannot be solved withoutforming their effectivebusiness model. Therefore, the topicunder study isrelevant. Analysis of relevant literature: The studied literature provides examples of the theoretical and methodological foundations of the formation of an enterprise business model, which is the main platform for the formation of competencies for selecting, testing and competently using an effectivebusiness model in enterprises [1,2,3,4,5,6]. Research methodology. In the research process, economic analysis, comparative analysis and synthesis, induction and deduction, systematic analysis, scientific abstraction and other methods were widely used. Analysis and results. The business model is one of the new concepts of modern entrepreneurship and strategic management. Interest in business models inscientific and research circles arose relatively recently, at the end of the last century. Despite some achievements in recent years, this area of ​ ​ ​ ​ research still contains many unresolved problems and problematic areas. The lack of a single point of view on understanding the essence of a business model, undeveloped conceptual and methodological approaches to the formation and analysis of business models significantly complicate the practical use of this concept in the activities of enterprises. Based on the above, the main attention is paid to highlighting the relevant theoretical aspects of forming an effective business model ofan enterprise, taking into account various approaches. The market forces the enterprise to constantly search: compare its place in a highly competitive market, its uniqueness, its opportunities to achieve its goals. In other words, it is looking for its https://ijmri.de/index.php/jmsi volume 4,issue5,2025 481 own uniquebusiness model. Business is an activity that brings income orothermaterial benefit. Model (from French modele, from Latin modulus -measure, analogue, sample) -a representation, copy, scheme, layout, image, some material or mental imagined object orphenomenon, replacing the original object or phenomenon with a simplified one, preserving only some of its important features. A model can also be a successively repeated project with a set of certain parameters and characteristics inherent only to this model. This can even be implemented in a number of products (projects). There are 2different approaches todetermining theessence of theconcept of "business model". 1)an approach focused ontheactivities oftheenterprise oritsinternal business processes. 2) an approach focused on the external environment of the enterprise (focused on value / customers); The first approach is associated with considering the activities of the enterprise from the point of viewofbusiness processes and technologies (the focus is ontheinsideoftheenterprise). The second approach involves focusing on the value that the enterprise creates for external customers, as well as theresults ofoperations. The business model allows you to get answers to the following questions: what and how to do to achieve thedesired result? Themain elements thatdetermine thecontent ofthebusiness model ofany enterprise are: •valuefor external customers, which thecompany offers intheform ofproducts and services; • the system for creating this value, which includes suppliers and target customers, as well as valuechains; •theassets that theenterpriseuses to create value; • the financial model of the enterprise, which determines both the cost structure and the method ofgenerating profit. A business model is a way for an enterprise to choose a customer, shape and define its offering, allocate resources, determine which tasks it can perform itself and which tasks it can outsource, enterthemarket, create valuefor customers, and receivea pr