Hotel and restaurant management: modern approaches and innovations

Аннотация

This article is about the current issues of using modern information and communication technologies and multimedia materials in hotel and restaurant management, which covers the development of innovative activities in the hotel and restaurant sector, improving the quality of service and advanced methods of customer service. In addition, the important aspects of using modern technologies in the management system are analyzed and the role ofmultimediamaterials in theservice process is described. Keywords: hotel management, restaurant management, service quality, modern technologies, multimedia products. Introduction.Today, the importance of modern technologies in the hotel and restaurant business is increasing. Innovative approaches play a significant role in providing high-quality customer service, improving personnel skills, and improving marketing strategies, therefore, the rapid development of information technologies requires the introduction of modern management methods in hotel and restaurant management. In particular, increasing the efficiency of customer service through onlinebooking systems, automated ordering platforms, and multimedia materials is oneofthe pressing issues. Analysisandresults. 1.Analysis ofmodern approaches: Today, the quality of service is becoming the main competitive advantage of the hotel and restaurant business. Many advanced enterprises are switching to a customer-oriented service model. Modern methods of service culture, motivation, and professional development are widely used in personnel management systems. Long-term and loyal relationships with customers are being established through branding and customer relationship (CRM)systems. 2.Analysis ofinnovative technologies: Digitization: Online booking, service provision through mobile applications, digital payment systems are widely used. Artificial intelligence and robotics: Some hotels are introducing robots or virtual concierge services instead of employees. Ecological innovations: “Green” technologies - energy-saving systems, waste recycling and environmentally friendly services are becoming increasingly popular. Experiential marketing: Services aimed at providing customers with not only service, but also an emotional experience are being offered. 3.Problems and opportunities: The main obstacle to the introduction of innovations is the lack of financial and technical resources, lowdigital skillsof employees. Local enterprises are slowtodeeply study customerneeds and develop services that meet them. https://ijmri.de/index.php/jmsi volume 4,issue5,2025 469 At the same time, increased competition is pushing enterprises to constantly introduce innovations.