COMPARATIVE ANALYSIS OF BRITISH AND AMERICAN ADVERTISING STYLES

Аннотация

ABSTRACT This paper explores the key differences and similarities between British and American advertising styles, focusing on cultural values, language use, humor, and emotional appeal. The comparative analysis highlights how British advertisements often rely on subtlety, irony, and understatement, whereas American advertisements tend to be more direct, emotionally driven, and persuasive. The study also examines visual and verbal techniques, audience engagement strategies, and the influence of national identity on advertising content. By identifying the distinctive features of each style, this research provides insights for international marketers aiming to adapt campaigns effectively across these two markets.